Microsoft is a household name. And Bill Gates is arguably one of the most important names in the technology field. But has Microsoft ever been “cool”? Not really, in the eyes of consumers it has always fell a tad short of hip, but Microsoft’s new software for smartphones may change the way the organization is viewed.
Microsoft has long battled an industry reputation as a sort of stodgy dullard. There’s a decent list of failed Microsoft products. Remember the Zune music player? Maybe not. What about the Kin phone? That flop has long disappeared from the minds of most consumers.
That being said, Microsoft’s Windows Phone software has caught some interest. The Windows Phone has been well received by both critics and consumers.
Windows Phone draws praise for its easy to use interface, and its refreshing look. Users have easier access to social networks the ever before, the tiles on the home screen come to life when friends update their Twitter of Facebook keeping users current.
It is intriguing that even with all of these functions, Windows Phone isn’t a big seller. This may be, in part, a result of the phones that use Windows Phone as an operating system, some people think they are boring. Another contributing factor is that most wireless providers push iPhone and Android devices.
The Windows Phone, though, provides some hope for Microsoft’s endeavours to capture some cool. Certainly, big sales and ubiquitous products are important, but just a bit of hipness never hurt a company, either.