The Importance of Company Culture: Part 2

The Importance of Company Culture: Part 2

Earlier this week we talked about the reasons why your company’s culture affects your brand. A healthy company culture will have a very positive effect on your daily operations and the way the general public views your company. Gauging the cultural health of your company is one thing, but where do you go from there. Below we’ll have a look at some ideas to improve or give your company a cultural makeover.

The first step is to ask yourself a couple of questions to get an idea of the “feel” you would like your business to have:

  • What traits would you like your company’s environment to convey? Inventiveness, respectfulness, acceptance, fun, etc.
  • What are your company’s values and how can the culture echo them?
  • How is information distributed to employees? Are they left in the dark often?
  • How do you reward or encourage employees now, and how would you like to in the future?
  • Does everybody in the company feel listened to? If not, how can you improve this?

More questions than solutions may come up, so brainstorming with your colleagues is a good approach to finding creative answers. Below are a few ideas to start with:

Suggestion/Thought box – This is an easy way to enable individuals to share thoughts and opinions regarding the current events within the company. The employee could decide to make the suggestion anonymous or not, and any ideas or concerns could be addressed in monthly company meetings.

Empower employees – Let your employees make decisions. Treat the employees as peers; allow them to have a say and listen to their suggestions. Also be a transparent leader. Don’t just notify your employees when things are great, but also make them aware tactfully when things aren’t going very well.

Flexible hours – Trusting your employees to get their work done is key. Don’t always hang over or micro-manage them. Trusting your employees to get their jobs done will give you less anxiety, as well as result in the general company culture more respectful.

Dress code – Have a more laid back dress code. It’s astonishing what permitting individuals to express themselves can do for a company’s culture. Think about themed days: silly hat day, Hawaiian shirt day, or anything that gets people thinking creatively and brings happiness to the day.

Celebrate – Your company is the sum of everybody in it. Celebrate your team with group activities.  For instance, cater lunch for everybody, have a movie or game day, or simply throw a party. This can cause more communication in your team and promote cooperation.

Below is a list of things that real companies do to add some fun to their culture:

  • Spontaneous Nerf gun wars
  • Painting inspirational quotes on the walls
  • Hitting a loud gong when there is a success to let the whole company know
  • Foosball tournaments
  • Lunchtime Yoga
  • Lunchtime Crafting Club
  • Monday Mad Libs, whoever wishes to contribute, does, and then the completed Mad Lib is emailed to the company