Sometimes it seems impossible to find what you’re looking for when you’re performing an online search. One keyword may lead to thousands of unrelated results. These simple strategies will help you perform better searches and get more relevant results.
Keep it simple
Simplicity is key when it comes to online searches. It’s usually in your best interest to use only a few words or phrases if the search is not too complex. If you’re looking for a type of business in your area, you can type in that business type as well as the name of your town or your zip code. That should garner results that are both accurate and relevant to you.
Learn about Boolean
You probably learned about Boolean search terms in school, whether you know it or not. Boolean searches are based around using “and,” “not” and “or” in your searches. These terms enable you to include or exclude multiple terms in your search results.
The concept of Boolean searches also applies when you use simple pluses and minuses in your queries. This is a faster way to accomplish the goal of Boolean searches. If you want a certain term included in results type a “ ” before the term in your search. If you want to guarantee something doesn’t show up in your results, simple precede it with a “-“ in your search.
Preciseness can quickly eliminate a great deal of the unrelated and confusing search results. If the search terms you use are too general, you are often left with thousands of results that have nothing to do with what you’re looking for.
Using quotation marks is a great way to ensure better search results. Most search engines recognize that as a request for an exact phrase search. So, if you’re looking for a company and know the exact name, it may be in your best interest to search for it in quotes.
These three tips can make quite the difference when it comes to relevance of search results. Applying them can almost guarantee that you will spend much less time sorting through results you don’t want.
For even more tips on performing online searches, take a look at this article.