Often, in business, concentrating on the strategy of the company is the main objective.
Is that because it’s the most important aspect to concentrate on? Many organisations think so, but solely focusing on strategy can lead a company into stagnation. People make up a company and they collectively make the culture of the company. Culture does not just affect the employees in your office, it affects your brand, marketing, and how the public in general views your business. Without a healthy thriving culture a brand has little possibility of long-term success. When we examine brands like Apple, Google, or Starbucks we not only recognize the logo, but we correlate a variety of feelings and thoughts about these businesses. This is mostly due to the culture of these companies.
Why Culture is so Important
A healthy office culture fosters creative thinking. When employees like the place they work and feel like they’re part of the team it can make them challenge themselves in innovative ways. In a workplace in which people feel invisible or stifled they will often do the minimum amount required. It is part of human nature to want to feel appreciated and important. A business is made of its people so whatever attitude prevails will show up in your brand and the merchandise and service you provide. In the end, taking care of the culture of your workplace is everyone’s responsibility from the CEO to HR.
If you are not yet convinced, here are a few of the obvious advantages of promoting a healthy culture.
- Focus – Keeping employees focused on the same goal helps a company run with efficiency. Getting people to care about the goal comes with having a healthy focus. If your employees feel like they are an essential part of accomplishing that goal they will be more likely to push themselves. When people feel like they have no effect on the main goal, they loose focus, and can become cynical.
- Cohesion – For a team to have cohesion they should have strong communication. Companies with a healthy culture find that the communication of both success and failure happens more often and more quickly.
- Motivation – It’s simple; motivated people accomplish more. This may seem obvious, but in companies where the culture is suffering, productivity may also suffer.
Measuring the Cultural Health of Your Company
This can be a difficult step but should be examined a few times a year. One of the primary steps is to examine how people are managed, how jobs are given out, and do individuals have some say in what they’re doing? Of course you might find some people who’ll never be happy, but if the general opinion is negative, start thinking about making a few changes for the healthy of your business. Check back soon for some tips on transforming your company’s culture for the better.