How to use video for your business

How to use video for your business

Web video is a medium that is quickly becoming more and more popular for business. Many businesses, however, do not take advantage of web video, despite its ease and convenience. Keep reading for some great ideas on using web video for your business.

Testimonials

Sharing your business’ success stories is a great way to grow your business through word of mouth. In order to do this, many companies ask for testimonials – which satisfied customers are often happy to give. Asking for a video testimonial can make that success story more effective than ever.

Chances are, your clients know how to create a video and have a webcam built-in to their computers. If you are able to get a video testimonial, instead of a written one, it really brings the story alive to prospective clients.

Replace written content

With all of the text that you find on a standard website, it is easy to get lost in the content. Mixing the text with some video can deliver the same message in a way that is new and refreshing to visitors.

Instead of having an average “About us” page, try using a video to describe your business. It can make people feel more connected with your company and gives them a break from text overload.

Educate!

Educational videos such as product demos or even “How to” videos are extremely popular. Although you may not sell products that you can create a demo for, you can still create videos that relate to your business – whatever it may be.

Clothing stores can make videos demonstrating how to best wear a garment, or a trend. Things like this can go a long way and tend to make your clients look to you as an expert.

Web video is still relatively new when it comes to business uses, but the potential uses are expanding. If you’re thinking about learning more new ways to use web video for your business, take a look at this article.